3 Common Problems & Fixes for a Successful Online Store
Last week, I shared five Steps to Help You Build an eCommerce Store. In this text, I’m building upon that foundation and showing you a way to enhance your eCommerce website.
One of the massive motives why now is the top time to keep an eCommerce website is that customers are online greater than ever. According to Absolunet’s COVID-19 x eCommerce Report sales have jumped:
+one zero five% in Sporting Goods
+106% in Furniture and Home Decor
+one hundred sixty% in Food and restaurants
+161% in Appliances, Electronics, Building Materials and DIY
Once pressured to shop for on-line due to COVID-19, many customers will keep to do their buying on-line, now familiar with the enjoy and comfort.
Because your target audience can be spending so much time on line, I’m sharing a few not unusual troubles that frequently arise and the way to improve your eCommerce save:
1. You’re on the incorrect platform.
You’ve likely heard about the How to increase website traffic and sales popular eCommerce internet site builders that permit you to build and hold an eCommerce internet site without any coding or layout understanding. Basically, you drag and drop text and photographs into a template.
Some of the most popular eCommerce internet site developers encompass:
Wix
Squarespace
Shopify
Weebly
Square Online Store
While many non-professionals love to advise the use of these DIY website online developers, there are some hazards to them, such as:
Lack of customization. Because there are limits to what you may and cannot do, your site might also appearance fairly prevalent and be missing the particular touches you may get with a professionally designed web site.
Limited sub-navigation. Squarespace, for example, most effective permits one sub-navigation. So it is now not appropriate for bigger websites that want a deeper menu hierarchy.
Non-transferable capabilities. If your commercial enterprise has grown and you want some thing unique, it is able to be very difficult (and expensive) to transfer your website online far from famous eCommerce internet site developers.
Lack of ownership manipulate. With your web page being housed on a third birthday party platform, you are technically not the proprietor of your very own statistics. If you fail to comply with their terms and situations, even innocently, you may have your website close down with out be aware and no manner to retrieve your precious files.
Poor search engine marketing Optimization. Typically drag and drop web web page builders create a variety of excess code, which adversely influences the site’s organic attain in search engines. Moreover, some third party builders do not facilitate crucial tracking codes needed for proper SEO and SEM analysis.
Hidden Costs. Often the trap of unfastened or low month-to-month charges is what appears appealing on the floor. However, there’s often a limited number of pages or features to be had except you pay more for them.
Sadly, many small business proprietors who have been lured with the aid of the unfastened or low fee tag locate themselves caught on a platform that simply does not work for them and that is after they flip to us for help. If it truly is took place to you, allow us to realize.
With the proper professional website develoment agency, you’ll get a lovely and purposeful online keep you can’t only be pleased with, however will get you the sales you want. It will stand out from the competition and seamlessly reflect your branding-and, it will be able to grow along with your business.
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READ: five Steps to Help You Build an eCommerce Store
From 2017 to overdue 2019, approximately 28.1 million Canadians made purchases online. That’s a lot of folks that are touchdown on webpages and whipping out their wallets if they prefer what they see.
But there’s more to the system than buying a website call and loading your web site with services or products. There are technical components to navigate and content to don’t forget.
Do you DIY with a website builder or lease a pro? Should you stick to SEO or consciousness on paid ads too?
As a small business owner, I’ve helped many clients create a success on line corporations. So I’m sharing this 5-step manual to beginning an internet business with you to make the technique clearer and less annoying.
Read extra on our internet site.
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2. Your web site is not aesthetically alluring.
Your site visitors need to land on an appealing site with an intuitive format to be able to benefit their trust that you are a reputable on line save.
According to a Kissmetric’s examine, 93% of customers recollect visual look to be the maximum crucial thing whilst making a buy!
From your logo in your textual content font and the imagery used, your internet layout must live inside your brand suggestions.
And you need to make it as simple as feasible in your ability customers to find what you provide. Nobody desires to ought to click thru pages and pages to discover a product or service, or to navigate a complex maze of menu gadgets.
One of our customers, Twisted Toffee, makes it easy for people to get to precisely what they’re searching out in an appealing and tasty way with this easy one-page eCommerce set up.
Three. The person revel in isn’t always the exceptional.
There’s extra to the online user enjoy than making menus smooth to navigate (despite the fact that that is part of it too). In addition to having an intuitive layout that flows from web page to web page, you need to additionally:
1. Strive for perfection in terms of customer support. Respond to questions and
complaints speedy and resolve troubles as soon as you can.
Consider the usage of a chatbot, which lets in commercial enterprise proprietors to provide responses and answers
or even generate leads and sales-24/7 via automated customer service stay chat.
2. Make certain you have got an informative About Us and Contact Us page so your traffic can study extra approximately you and get in touch with you every time they want to. Having your photograph (and your crew contributors’ if relevant) for your About Us page can be a warm way to welcome site visitors in your web page.
I also advise having your customer service telephone number visible on every page of your site. This is a top notch way to emote the precious accept as true with you need to gain with your site visitors.
Three. If you give returned to the community in some manner or need your purchasers to understand approximately something you stand for, let them know to additionally build trust.
For example, we honestly consider in giving lower back with the aid of offering our services in addition to monetary donations to help guide several charities and no longer-for-profit businesses. That’s why we’ve donated our services and provided decreased-price sponsorships to a number of local groups.
We proportion how we’re socially responsible in our About Us sub-menu.
The more nice and seamless you’re making the user experience, the more leads and sales you’ll get.
Of course, there may be loads extra to beginning a web-based enterprise than what I’m capable of cover right here! You’ll additionally want to provide your site visitors with:
Well written product titles and descriptions
Strong calls to action
Fresh search engine optimization content material like weblog articles and tips
Video content material – specially in the event that they display the product you are promoting
Relevant social media posts (e.G., Facebook, LinkedIn, Twitter, Instagram) that entice followers returned to your internet site
Benefit-driven testimonials and product evaluations
So this is just part of a bigger advertising strategy you will want to don’t forget as you hold an eCommerce internet site. Contact us to discover how we can help with all of this stuff and extra.
To your business achievement,
Susan
Susan Friesen, founding father of the award-winning net development and virtual marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with marketers who battle with having the lack of understanding, ability and assist had to create their online commercial enterprise presence.
As a end result of operating with Susan and her team, clients sense confident and relieved knowing their online marketing is in straightforward and caring hands so we can consciousness on building their commercial enterprise with peace of mind at having an ideal guide device in region to guide them every step of the manner.